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Loving thy neighborhood businesses: A lesson in crisis communications

Hi friends. I hope everyone is doing well and finding ways to keep your minds healthy, in addition to your families. I am finding so much hope and joy in the good deeds of my neighbors and trying to not let bad behavior get to me. But it’s hard when I get emails in my inbox like the one from a hotel in Myrtle Beach advertising their EASTER GETAWAY DEALS!! As if any of us can plan three weeks ahead let alone tomorrow.

Or the sales alert I got from a local clothing store telling me NOW IS THE TIME TO STOCK UP ON SPRING FASHIONS! Uhm, really? It’s kind of like my daughter's remark about getting dressed for virtual school: "What exactly is the point when my friends can’t see me?"

My disgust is that much worse when I get shallow communications from a national brand that should really know better.



My gut response has been to want to fire off nasty emails to these businesses and brand-shame them for being so insensitive and tone deaf. But the world doesn’t need more negativity…

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